Charlie’s Project follows an affiliate selling model, where people who want to sell the company’s products don’t have to worry about carrying merchandise. Instead, affiliates share links to the website and maintain a Facebook group, receiving a percentage of each sale.
“This makes more sense to me as a special needs mom. It doesn’t take away from family time or require an investment,” Hernandez said.
Her company also tries to give back. Hernandez said that 28 percent of profits were donated to charities and organizations. The company also sponsored 11 children in Haiti.
Most of the ladies who work with Hernandez are parents of special needs children. It wasn’t something she planned—just how it all worked out.
“So we all understand each other,” she added.
Perhaps it is this shared connection that has inspired the community that has built itself around Charlie’s Project and the little boy who inspired his mother to launch a business. Hernandez doesn’t have to explain the significance of each milestone made or why it means so much because people just know.
“He’s made huge steps socially this year. Huge. He used to hide under table or cling to me at birthday parties but not anymore,” Hernandez said. “I see other kids and what they can do but none of it bothers me now. Charlie will get there on his own time.”
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